Privacy policy
PRIVACY POLICY
This privacy policy applies to the processing of personal data that we collect, or you submit when you visit our website, use our mobile apps, or communicate with us. This Privacy Policy does not apply to information that you submit to the websites or apps of our business partners or any other third parties or that are collected by them from you, even if those third-party websites or apps are linked to our website or listed in our Cookie Policy. Please note that countries in the European Economic Area and certain U.S. states provide their residents additional rights regarding the use of their personal data. See the Information for Specific Jurisdictions section below for more information that may apply to you.
OVERVIEW
Our statement on privacy
Collecting & using your personal data
Sharing personal data
Transferring data outside the EU
How long do we store your data?
Your rights
1. OUR STATEMENT ON PRIVACY
It is our mission to give you a great fashion experience right from the moment you start browsing the many styles, to the time that you receive your order. As part of your shopping experience with us, we want to assure you that we recognize the importance of protecting the privacy of personal data. We uphold the following principles when handling your personal data: • We collect and store personal data for these main purposes: • Completing, fulfilling, packing and delivering your order • Customer service • Improving your user experience • Marketing and advertising • Fraud prevention • Regulatory requirements • We only collect personal data that we need for the purposes mentioned above • We delete your personal data when the purpose for collecting it ends • We do not sell your personal data • We take reasonable steps to keep your personal data secure Below you can read more about how and why we collect and store your personal data – and who we share it with. You can also read about how you can exercise your privacy rights, e.g. how to request access to your personal data.
2. COLLECTING & USING YOUR PERSONAL DATA
We collect and store the following personal data through our website, mobile apps, and communications and use it for typical business purposes (including security and anti-fraud purposes) and as described more specifically below:
FULFILLMENT OF YOUR ORDER
To accept, handle, fulfill, or deliver your order, we need some information from you. When you place an order with us, you provide us with your personal identifiers (such as your name, address, email, and phone number), and, of course, commercial information (such as your payment method, confirmation of completed transactions, and which products you wish to purchase). We use the information to fulfill your order including sending an order confirmation and packing and delivering your order. We do not collect or store payment card or other financial account information.
CUSTOMER SERVICE
When you contact our customer service via email, chat, online forms, or phone etc., we will receive the personal data that you provide to us, including your personal identifiers and the content of your requests. Our customer service team has access to all information about your orders, so we can help you in the best possible way, whether you have questions about the status of your orders, or if you need to return an item, e.g. via an online return portal. Our customer service team is also able to see any previous correspondence with you. We use this information to respond to your requests and to provide you with a better products and services.
If you use our “Notify Me”-service, we will use your personal identifiers (such as your email address), in accordance with your request, to notify you by email when a certain item is back in stock.
IMPROVEMENT OF YOUR USER EXPERIENCE
We constantly strive to give you the very best user and shopping experience on our website and mobile apps, such as to enable certain features of the website and mobile apps, preserve your preferences and customize your experience when you visit and return to the website and mobile apps, and study, enhance and improve the use and capabilities of the website, mobile apps, content, and advertising. We and our partners do that in different ways, but an important part of it is by automatically tracking your Internet activity and browsing behaviour on our website and mobile applications as well as our social media platforms and drawing inferences from the information we collect in order for us to improve the user friendliness, layout, functionalities, and overall experience of the site. We do that by using cookies and similar technology to automatically record personal identifiers (such as your IP address and device identifiers), information about your device (such as your browser type, locale preferences, and mobile carrier) and information concerning your usage activity on the website and mobile apps (such as your interaction with the website or mobile apps, the link you used to reach them, and the content and advertising displayed on them and our content and advertising on other websites and online services) and generating inference data. You can read more about our use of this technology HERE . We also use your browsing data to recommend products that we think you might like. Some of the information we collect, such as IP addresses, may be used to estimate an approximate, imprecise location of the device you are using to access our website or mobile apps in order to automatically direct you to the relevant local website or content
These third-party partners also may collect and combine information about your online activities over time, on other devices, and on other websites or online services, if those websites and online services also use the same partners.
This privacy policy applies to the processing of personal data that we collect, or you submit when you visit our website, use our mobile apps, or communicate with us. This Privacy Policy does not apply to information that you submit to the websites or apps of our business partners or any other third parties or that are collected by them from you, even if those third-party websites or apps are linked to our website or listed in our Cookie Policy. Please note that countries in the European Economic Area and certain U.S. states provide their residents additional rights regarding the use of their personal data. See the Information for Specific Jurisdictions section below for more information that may apply to you.
OVERVIEW
Our statement on privacy
Collecting & using your personal data
Sharing personal data
Transferring data outside the EU
How long do we store your data?
Your rights
1. OUR STATEMENT ON PRIVACY
It is our mission to give you a great fashion experience right from the moment you start browsing the many styles, to the time that you receive your order. As part of your shopping experience with us, we want to assure you that we recognize the importance of protecting the privacy of personal data. We uphold the following principles when handling your personal data: • We collect and store personal data for these main purposes: • Completing, fulfilling, packing and delivering your order • Customer service • Improving your user experience • Marketing and advertising • Fraud prevention • Regulatory requirements • We only collect personal data that we need for the purposes mentioned above • We delete your personal data when the purpose for collecting it ends • We do not sell your personal data • We take reasonable steps to keep your personal data secure Below you can read more about how and why we collect and store your personal data – and who we share it with. You can also read about how you can exercise your privacy rights, e.g. how to request access to your personal data.
2. COLLECTING & USING YOUR PERSONAL DATA
We collect and store the following personal data through our website, mobile apps, and communications and use it for typical business purposes (including security and anti-fraud purposes) and as described more specifically below:
FULFILLMENT OF YOUR ORDER
To accept, handle, fulfill, or deliver your order, we need some information from you. When you place an order with us, you provide us with your personal identifiers (such as your name, address, email, and phone number), and, of course, commercial information (such as your payment method, confirmation of completed transactions, and which products you wish to purchase). We use the information to fulfill your order including sending an order confirmation and packing and delivering your order. We do not collect or store payment card or other financial account information.
CUSTOMER SERVICE
When you contact our customer service via email, chat, online forms, or phone etc., we will receive the personal data that you provide to us, including your personal identifiers and the content of your requests. Our customer service team has access to all information about your orders, so we can help you in the best possible way, whether you have questions about the status of your orders, or if you need to return an item, e.g. via an online return portal. Our customer service team is also able to see any previous correspondence with you. We use this information to respond to your requests and to provide you with a better products and services.
If you use our “Notify Me”-service, we will use your personal identifiers (such as your email address), in accordance with your request, to notify you by email when a certain item is back in stock.
IMPROVEMENT OF YOUR USER EXPERIENCE
We constantly strive to give you the very best user and shopping experience on our website and mobile apps, such as to enable certain features of the website and mobile apps, preserve your preferences and customize your experience when you visit and return to the website and mobile apps, and study, enhance and improve the use and capabilities of the website, mobile apps, content, and advertising. We and our partners do that in different ways, but an important part of it is by automatically tracking your Internet activity and browsing behaviour on our website and mobile applications as well as our social media platforms and drawing inferences from the information we collect in order for us to improve the user friendliness, layout, functionalities, and overall experience of the site. We do that by using cookies and similar technology to automatically record personal identifiers (such as your IP address and device identifiers), information about your device (such as your browser type, locale preferences, and mobile carrier) and information concerning your usage activity on the website and mobile apps (such as your interaction with the website or mobile apps, the link you used to reach them, and the content and advertising displayed on them and our content and advertising on other websites and online services) and generating inference data. You can read more about our use of this technology HERE . We also use your browsing data to recommend products that we think you might like. Some of the information we collect, such as IP addresses, may be used to estimate an approximate, imprecise location of the device you are using to access our website or mobile apps in order to automatically direct you to the relevant local website or content
These third-party partners also may collect and combine information about your online activities over time, on other devices, and on other websites or online services, if those websites and online services also use the same partners.